✦soySMS·2025
soySMS
(Overview) 01
soySMS lets businesses send SMS campaigns, notifications and reminders to thousands of contacts in seconds. The project spanned the full spectrum, from brand identity and design system to the frontend build of the entire application: the marketing site, the onboarding flow and 40+ dashboard views.
Client
soySMS
Year
2025
Services
Design, Development
Deliverables
Brand identity, Design system, UI/UX design, Frontend build
The Challenge
Design and build a transactional SaaS where a persuasive marketing site and a data-dense working dashboard (campaigns, credits, contacts, billing) coexist under one coherent visual voice. Getting in had to be the easy part: a complete, consistent set of authentication screens sharing the same visual language as the rest of the product.
The Approach
A bespoke brand identity and a token-based design system that guarantees consistency on every screen: the envelope icon, a graded brand purple and Albert Sans defined as reusable variables, components designed once and applied throughout the product, and a responsive build of 40+ views, from the public site to the dashboard.
screens designed & built
responsive
in production at soysms.es
(Brand & Design System) 02
The icon, a messaging envelope, distills the category into a single mark. A full brand board was built with color versions and real-world applications, plus a palette and typography defined as reusable tokens: a brand purple in graded depths for accents and CTAs, over a base of neutrals and semantic states used consistently across tables, badges and forms.
Isotype & app icon
positive
negative
on dark
mono black
transparent
Icon sizes
128643216soysms.esPalette
Typography
Albert Sans
AaBbCcDdEeFf · 0123456789 · ¿?¡!
100 → 900 · display, headings, body, captions · -0.02em tracking
(The Product) 03
Compose & send
Message composition with recipient and group selection, a character and credit counter, and the option to schedule delivery for later.
Recurring sends on autopilot
Scheduled campaigns by frequency (daily, weekly, specific days) with Active and Paused states, for reminders and onboarding with zero manual work.
Organized audiences
Contact management with import, segment grouping and opt-out lists to respect recipient preferences.
Reuse without rewriting
Saved message templates to speed up frequent sends and keep a consistent tone across every communication.
A transparent prepaid model
Credit-pack purchasing, usage history and billing with tax details. Success and failure payment screens close the transactional loop.
(The Outcome) 04
A clean interface that makes a complex operation simple: create, schedule and monitor deliveries. The product is live at soysms.es, with a complete flow that runs from sign-up to delivery report, through automated campaigns, templates, contact management and prepaid billing.
Next project ✦