✦Vela Training Club·2025
Vela Fitness
(Overview) 01
Vela's classes sell out in minutes, but their booking flow took longer than a warm-up. We rebuilt the front end around one metric: time from open to booked.
Client
Vela Training Club
Year
2025
Services
Development, Motion
Deliverables
Front-end build, Booking UX, Motion design, Performance pass
The Challenge
The club's third-party booking widget broke the brand experience and dropped users through three redirects. On launch nights (when new schedules dropped), the flow buckled and members booked elsewhere. Vela needed speed, but also the visceral energy of the club translated to screen.
The Approach
We designed a kinetic interface with bold type, split-flap schedule animations and video-backed class pages, and rebuilt booking as an embedded flow with optimistic UI: taps feel instant while confirmation settles in the background. Heavy motion degrades cleanly on low-power devices.
open → booked
launch-night uptime
member app rating
(The Outcome) 02
Booking now takes under fifteen seconds end to end. Launch-night traffic spikes stopped being incidents, and the schedule page became the most visited screen in the club's ecosystem. Members check it like a feed.
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